Market research and consumer insights is mission critical in understanding your brand awareness, consumer preferences & buying habits for making calculated informed decisions to determine your target market and the feasibility of launching new promotions, campaigns, messaging, branding, packaging, new products or services among other initiatives. We can work in any capacity related to questionnaire design, consumer panel recruitment, data collection and detailed insights report with actionable recommendations or just programming, hosting, data collection and reporting.
Research Capabilities:
- ATU Studies (awareness, trial and usage)
- Predictive Analytics
- Advertising Tracking
- Brand Equity
- Brand Positioning
- Customer Needs Assessment
- Online Concept & Product Testing
- Online AD testing
- Online Packaging Testing
- Pricing/Product Optimization & Simulation
- Segmentation
- Streaming Video/Media Testing
Count on ZeeProbe for the following:
- Relationship & Communication
- Franchise, restaurant/qsr, beverage, multi-unit and retail experience
- Rapid response and quick turnaround
- Real time customized online reporting
- Mobile/PDA solutions
- High quality online and dataset deliverables
- Dedicated quality control team
- 24/7 environment
- Full Service or fulfill client needs
- Affordable
